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Educational institutions must educate themselves Overall, a decade of declining enrollment. According to the National Center for Education Statistics, Fall enrollment in degree-granting post-secondary institutions increased between 2006 (17.8 million students enrolled) and 2016 (19.8 million), followed by a decrease of 6 percent between 20 and continued decreases through 2019. The downward trend in enrollment is relatively new. While the 1.3 percent drop in 2019 represents a slight uptick from the previous year (a decrease of 1.7 percent), the overall trend is negative.ĭuring the 2010s, unduplicated fall-term enrollments dropped below 18 million students and declined by more than two million students. According to the National Student Clearinghouse Research Center, over the past three admissions years, overall postsecondary enrollment has decreased. Why would colleges that are turning applicants away be concerned with marketing? What the numbers say In the United States, we’re accustomed to thinking of college admissions as being highly competitive with the accompanying presumption that all institutions are full. As the population and social circumstances change, post-secondary education institutions face a shifting array of challenges, including attracting and retaining enrollment as well as reaching the segment that has left without completing degrees. When people hear the words education and automation in the same sentence, many automatically presume the topic is online education.īut automation crosses disciplines.